Professional History

I have followed a very unique career path in the digital marketing industry. In addition to serving businesses large and small, organizations, specific products/services and even individuals; a great deal of my work has been in the political arena.

For the last decade or so I have guided, advised, proliferated, crowd-funded, protected and built large, zealous communities of devoted supporters for various political interests in the U.S.

Nitty Gritty

Specifically I have generated milliions of dollars in donations. Influenced and imposed Engineered Perceptions of national politicians and policies. Made PR nightmares disappear, motivated opponents to stop being opponents and in one case, I even built a highly filtered, tightly controlled and locally deployed version of the web so that the children in the home would not be able to see the negative press about their father. In that same spirit, I have deployed massive honeypot-like networks that captured users meeting certain conditions and ensured that they were shielded from negative buzz about my clients.

Extra-Credit & Extra-Cost

Throughout those years I still consulted and executed marketing and reputation campaigns for specific projects of interest to me as I was permitted by the exclusivity details in my active political contract.

Sometimes I would be required to guarantee absolute exclusive access to my services for a campaign cycle. I hated those campaigns because I would work a 16hr day, come home and be unable to answer any specifics about my day or even my job to anyone; including my children.

On the days where I made massive real-world impact and the results of my work was plastered across all the major media outlets; I would have to sit and watch like everyone else and feign ignorance.

In’s and Out’s of Digital Marketing for Politics

Priority One is keeping sensitive information about politicians out of public reach while simultaneously shoving sensitive information about political opponents down the throats of everyone and their mother (“wet-work” in political marketing parlance).

Then there is of course protecting the reputations of national political families (“dirty-work” in the poli-promo language, because, it usually involved keeping the teenage children of high-profile politicians off “thedirty dot com”).

The Practice of Privilege

Developed bleeding-edge SEO, Reputation Mgmt,and Perception Engineering tech on unlimited infrastructure and in certain circumstances with unlimited budget.

I also developed sophisticated systems of Pestilential Media Virality (which is a fancy way of saying: Talking shit about opponents on a large scale with very serious consequences. For all of us.), Averse SEO and Reputation Disruption. These complex services are sometimes referred to politely as “contrast marketing” in the industry.

No Mas

In August of 2019 I retired from all political work for personal reasons. I’m never signing another lifetime “blackout agreement” (gag-order) for my work.

The Truth About Rockstar Energy Drink

The Truth About Rockstar (TARS) project was a very comprehensive negative reputation management campaign that served as a proving ground for a variety of innovative web methodologies, strategies and proprietary technologies that we were developing.

TARS was focused on the use of experimental disruptive reputation management techniques with a strong emphasis on translating web based actions into real world effects.

Summarizing this campaign does it no justice so additional details are available upon request.

The Effect:

I completely owned the search space for Rockstar’s brand name search phrases. Replacing their information with information supplied by me. Rallied support from celebrities. Started a national movement including a retail boycott and we even had a fancy parade in Los Angeles.

The Response:

A volley of threats, cease and desist orders to us and supporters. A very ominous threat from one of OJ’s lawyers. Legal persecution, destruction of personal property, threats of physical harm. Crazy legal proceedings and a very very grumpy energy drink.

End Result:

A corporate restructuring. Official adoption of LGBTQ sensitivity and support initiatives. 100k donation to LGBTQ Orgs and bloggers.
An awesome ride that produced some very powerful reputation management tech.

BIG EFFIN WIN

Building the La Ribera Volunteer Fire Department

If you do something that you don’t agree with for long enough; it changes you in fundamental ways that are scary.

After some pretty drastic changes to my personal life I got a novel idea (with some help):

• What if my capabilities and resources were used for something good?
• And what if I did it because it was right?
• Even scarier; what if I did it for free?

This campaign is what actually sparked my departure from political work. As part of a life-overhaul in every way imaginable. The goal of which is to make sure that my legacy is more than just wet-work.

Building the La Ribera Volunteer Fire Department is a campaign to drive donations, awareness and coverage of our efforts to build the first fully functional and expertly trained fire department for the people of La Ribera BCS and surrounding areas. These areas are very underserved by fire rescue and a recent tragedy is what prompted the campaign to begin.

Scope of Work:

A full digital marketing campaign from scratch
-Web design and development
-SEO
-Social
-Email
-Guerilla marketing
-Branding
-multi-lingual
-the works

To Date:

We are making tremendous progress and the new fire department has already responded to fires in the community. I am currently negotiating a handful of celebrity endorsements as the next phase.

LRVFD is going to be my crown jewel and when I’m done this beautiful little community is going to have world class fire rescue and emergency response right at home.

Do Something Good and Donate $10 Right Now