Services

Social Media Marketing (SMM)

SMM is a service that leverages the community building power of social platforms like Facebook, Twitter, Instagram and Pinterest to build your brand, enhance your reputation and increase sales/conversions. Using a consistent brand style and message your “voice” on the web is increased many times over.

Why is Social Media Marketing Important?

• Social media commands huge traffic and allows you to get in on the action.
• Allows you to communicate directly with your customers and enthusiasts.
• Directly supports SEO efforts.
• Increases targeted traffic to your website.
• Improves customer loyalty and satisfaction.
• Expands brand awareness exponentially.
• Inspires trust and professional authority which results in more sales, sign-ups, etc.

How does Email Marketing Fit?

Email marketing is a digital marketing channel that has maintained very high conversion rates for decades. It remains effective to this day.

If appropriate to the individual campaign needs and goals, we will create and promote opportunities for visitors to join a mailing list. Incentives for joining are campaign specific and can include exclusive offers and content and special opportunities. Over time the list of email subscribers you build becomes a priceless, exclusive market for repeat sales and testing new products and features.

What is Guerrilla Marketing?

Guerrilla marketing uses unconventional or surprising methods of public interaction to promote something.  This is a strategy that sometimes makes sense to integrate into localized campaigns for spreading awareness within a community, city, event, etc. Depending on the needs of the campaign (ugh! tired of hearing that I’m sure, BUT it’s very important!), a variety of efforts can be used to influence a viral response to specific campaign components.